Before-and-after images are a common marketing tool used by skincare brands to showcase the effectiveness of their products. These side-by-side comparisons often promise dramatic transformations, convincing consumers that a particular cream, serum, or treatment will deliver miraculous results. However, these images can be highly misleading due to various manipulative tactics. Below are the key reasons why consumers should be skeptical…
Skincare, an integral part of human grooming, has a rich and diverse history that spans across civilizations, reflecting both beauty ideals and practical needs. From the ancient rituals of Egypt to the cutting-edge innovations of today, the journey of skincare is a testament to human ingenuity and the ever-changing perceptions of beauty. Ancient Beauty Wisdom: Egypt and Beyond While it…
Skincare has become an integral part of our daily routines, with countless products flooding the market. However, it’s time to debunk a prevailing myth – the idea that men and women require different skincare products. In reality, the efficacy of skincare ingredients is based on scientific evidence relating to factors that impact our skin such as environment, age and skin…
Silicones are commonly found in skincare products, and they can come in many different forms with a variety of different structures reflected in their name. If an ingredient ends with -cone, -conol, -siloxane, or -quioxane, then it is most likely a silicone. Are silicones safe? The good news is that when it comes to topical use of skincare, silicones are…
There are 4 important components that make up a good moisturiser, plus one bonus factor. 1) Hydration Hydration basically refers to water, which is of course essential for the health of our skin. It is what maintains our skin’s elasticity, and therefore hydrated skin is less likely to show signs of scarring, wrinkles and fine lines. 2) Humectant A humectant…