Skincare has become an integral part of our daily routines, with countless products flooding the market. However, it’s time to debunk a prevailing myth – the idea that men and women require different skincare products. In reality, the efficacy of skincare ingredients is based on scientific evidence relating to factors that impact our skin such as environment, age and skin type, not gender.
Breaking Down Gender Stereotypes:
Gendered skincare perpetuates harmful stereotypes that associate specific products with femininity or masculinity. These marketing tactics contribute to a divide, limiting individuals’ choices and creating unnecessary barriers. By perpetuating the idea that men and women have fundamentally different skin, the industry implies that only certain products are suitable for each gender, leading to limited options and missed opportunities for individuals to find the best-suited products for their unique needs.
Understanding Skin: Age and Skin Type Matter:
There are some minor differences in the skin of men and women, for example women’s skin is generally slightly thinner, has less collagen and tends to produce more sebum compared to men’s skin. However, the scientific research and dermatologists agree that these differences are not significant enough that they require the use of different cleansers, moisturizers, sunscreens or other skincare products.
Instead of focusing on gender, it is crucial to emphasize the importance of considering one’s skin type when selecting skincare products such as oily, dry or combination type. Furthermore, skin changes over time due to natural aging processes, environmental factors, and lifestyle choices which also play a significant role in determining the appropriate products for one’s skincare routine. By acknowledging these factors, individuals can select products that cater to their specific needs, rather than adhering to gender-specific marketing.
Moving Towards Inclusive Skincare:
Gendered skincare is an outdated concept that perpetuates stereotypes and limits consumer choices. Recognizing that there is no significant difference between men’s and women’s skin and shifting the focus to an individual’s need empowers people to make informed decisions about their skincare routines. By embracing inclusivity, we can break free from unnecessary gender distinctions and pave the way for a more diverse and inclusive skincare industry.
At Esoterance, we believe that everyone deserves to have beautiful, healthy skin. That’s why we created a line of skincare products that are designed to work for all skin types, with ingredients that optimise the health of your skin, and in turn allow it to look its best. After all, healthy skin knows no gender; it only deserves the best care possible.